we are an audience of the future creative consortium
The Audience of the Future project aims to develop digital storytelling using contemporary technology.
As part of the Audience of the Future Challenge (funded by the Industrial Strategy Challenge Fund), the University of South Wales is working on this industry-led project in collaboration with a consortium of commercial practitioners dubbed Fictioneers. Using Aardman's popular Wallace & Gromit IP, the consortium will draw upon their combined skills in games production, animation, creative marketing and technology development to create a new and playful location-based experience. This enhanced mobile experience aims to engage new audiences and provide innovative ways for long term fans to interact with a media favourite.
By working with Fictioneers, we aim to better understand emerging practice and engagement within the UK Creative Industries. Research themes include co-creation cultures and the ways that audience research intersects with design decisions.
Our University team contributes expertise in audience research, documentation and evaluation. Initial output includes a summary of recent research in this field.
As part of the Audience of the Future Challenge (funded by the Industrial Strategy Challenge Fund), the University of South Wales is working on this industry-led project in collaboration with a consortium of commercial practitioners dubbed Fictioneers. Using Aardman's popular Wallace & Gromit IP, the consortium will draw upon their combined skills in games production, animation, creative marketing and technology development to create a new and playful location-based experience. This enhanced mobile experience aims to engage new audiences and provide innovative ways for long term fans to interact with a media favourite.
By working with Fictioneers, we aim to better understand emerging practice and engagement within the UK Creative Industries. Research themes include co-creation cultures and the ways that audience research intersects with design decisions.
Our University team contributes expertise in audience research, documentation and evaluation. Initial output includes a summary of recent research in this field.
Meet UsWe're the team
of researchers working with Fictioneers on Wallace & Gromit's Audience of the Future. |
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FirstWe are compiling a summary of recent research about immersive/enhanced reality media and audience engagement.
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coming in 2020: reviewProduction
We are researching audience engagement with interactive play and story-telling in mobile and augmented reality media.
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insightWe are evaluating collaboration processes and in 2020 we will share the learnings that emerge as a result of this behind the scenes study.
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