Reflection: Looking to the future through lookback (a remote audience research tool), June 2, 2020

Looking to the future through lookback (a remote audience research tool): utilising technology in audience research, Helen Davies

A contribution to a DIY collection of reflections upon research activities and methods that have emerged in the light of the Covid-19 pandemic. The collection was created using a crowd-sourcing approach between April 27 – May 18 2020, when the UK and many other parts of the world were in full ‘lockdown’. Emerging from this period of extreme and unprecedented change in […]

As the UK plunged into lockdown in March 2020, people working in higher education were forced, like many other industries, to drastically alter how they work. For many academic researchers the new social distancing rules has meant that face-to-face research was no longer viable. As a research team working on a collaborative project between industry and academia our original research plans came to a grinding halt 57 when the new measures were announced. This piece aims to provide an overview of how the research design evolved in response to lockdown, looking specifically at the use of the software Lookback as a means to conduct meaningful remote audience research....
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Davies, Helen. 2020. "LOOKING TO THE FUTURE THROUGH LOOKBACK (A REMOTE AUDIENCE RESEARCH TOOL): UTILISING TECHNOLOGY IN AUDIENCE RESEARCH." The Culture Capital Exchange, accessed 4.6.20. https://www.theculturecapitalexchange.co.uk/wp-content/uploads/2020/06/Doing-Arts-Research-in-a-Pandemic.pdf.