MASTERCLASS: AUdience of the future behind the scenes, dec. 17, 2020

MASTERCLASS: AUDIENCE OF THE FUTURE BEHIND THE SCENES, DEC. 17. 2020 edit.

A talk about the documentation and evaluation process of a USW Creative Industries R&D project partnering with Fictioneers in collaboration with Aardman on the new Wallace & Gromit: Big Fix Up upcoming multi-platform and augmented reality experience.

USW Research Fellow for Impact and Evaluation Bronwin Patrickson shares the behind the scenes process of documenting and evaluating the creative R&D project, joined by 5 USW Media Interns who also helped to create additional content for the site: Gabi Page, Gina Parkinson, Harry Pettigrew, Beth Randell and Charles Stylianou