In this virtual masterclass, Dr Helen Davies and Dr James Rendell presented on their current roles as researchers partnering with Fictioneers in collaboration with Aardman on the new Wallace & Gromit: The Big Fix Up augmented reality project. The talk considered the dynamic nature of collaboration between academia and media industries, how Covid-19 has impacted on working relationships, and the digital tools facilitating new approaches to audience-based research.
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December 2020
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