CO-CREATING THE AUDIENCE OF THE FUTURE
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7/11/2020

MASTERCLASS: Audience of the Future and Fluid Collaboration, July 10, 2020

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In this virtual masterclass, Dr Helen Davies and Dr James Rendell presented on their current roles as researchers partnering with Fictioneers in collaboration with Aardman on the new Wallace & Gromit: The Big Fix Up augmented reality project. The talk considered the dynamic nature of collaboration between academia and media industries, how Covid-19 has impacted on working relationships, and the digital tools facilitating new approaches to audience-based research. 

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