MASTERCLASS: Audience of the Future and Fluid Collaboration, July 10, 2020

In this virtual masterclass, Dr Helen Davies and Dr James Rendell presented on their current roles as researchers partnering with Fictioneers in collaboration with Aardman on the new Wallace & Gromit: The Big Fix Up augmented reality project. The talk considered the dynamic nature of collaboration between academia and media industries, how Covid-19 has impacted on working relationships, and the digital tools facilitating new approaches to audience-based research.