Guest Lecture, London South Bank University 'Audience of the Future: AR and Audience Research' Oct. 13, 2020

Audience of the future: AR and Audience Research

Dr. Helen Davies and Dr. James Rendell, Audience Research Leads on the USW Audience of the Future Demonstrator Challenge Programme introduced undergraduate students at London South Bank University to the various approaches to researching audiences for the development of Augemented Reality media, centring on two key aspects: usability and immersion.  The talk looked at traditional face-to-face methods, and also considered how the use of digital software for remote testing - Lookback - also facilitated research during the pandemic, and what this meant for conducting ethical studies.Online, Oct 13, 2020