Looking to the future through lookback (a remote audience research tool): utilising technology in audience research, Helen Davies
A contribution to a DIY collection of reflections upon research activities and methods that have emerged in the light of the Covid-19 pandemic. The collection was created using a crowd-sourcing approach between April 27 – May 18 2020, when the UK and many other parts of the world were in full ‘lockdown’. Emerging from this period of extreme and unprecedented change in […]
Fictioneers Lightning Talks: Lessons learnt from creating an augmented story (ONLINE)
AN ONLINE MASTERCLASS FOR USW STUDENTS
USW is currently working in collaboration with Fictioneers, a consortium of creative commercial practitioners on a new immersive, multi-layered storytelling experience. Working alongside Aardman, the project brings to life the popular characters of Wallace and Gromit and utilises ground-breaking mobile technology and multi-user augmented reality.
As part of this collaboration Fictioneers gave an afternoon of lightning talks to enable students to learn more about this exciting project and hear about the current opportunities.
There were 5 short talks from the teams working on the project, starting with a broad introduction to the “Wallace & Gromit: The Big Fix Up” project, then the marketing team will talk about how they are editorialising storytelling, next some of the technology behind the project will be discussed, with insights about the game engine and mobile elements, the design team will discuss how they have approached prototyping in Augmented Reality (AR), and last but not lest the USW research team will discuss how audience research has been incorporated.
Finally, 4 research testing internship were announced, to be made available over the summer exclusively for USW students. By signing up to this session students had the opportunity to take part in some paid remote testing – a unique opportunity to test and provide feedback that will help inform the design of this project. The application process was discussed in detail.